We have a 3 tiered brand strategy of "Good, Better, Best" philosophy, which enables us to participate in all the available market segments.
- GOOD: 'CHROME TECH' Tools - a range of affordable tools for the price conscious home handyman market.
- BETTER: 'SUPATOOL®' Tools - do it yourself quality, providing the appropriate durability to use on any trade related job. These tools are primarily directed to the home and workshop customer and are perceived as the leading VALUE FOR MONEY tools in Australia.
- BEST: 'KINCROME Professional Quality Tools®' - our brand is superior in terms of strength, durability and quality. It is without question the ultimate in trade quality.
Our products are sourced to meet the world's best specifications and standards and we simply don't accept second best.
All of our products from 'KINCROME®' through to 'CHROME TECH' provide our customers with the security of our 'Exclusive Lifetime Guarantee' against faulty workmanship and materials.
All of our products are packaged (designed by us) for maximum awareness and impact at store level. We are regarded as the best 'presented' merchandise by our customers.
