Mission, Vision and Values

As a Australian family owned and operated business we pride ourselves on our company culture and work environment.  Our core Mission, Vision & Values are at the heart of what we do every day. The Kincrome Team live and breathe these values to outwardly support our internal teams, customers and consumers through our friendly and ‘ready to service’ culture.


The Reason We Exist - What We Do

Kincrome Tools & Equipment is a family business that supplies professional quality tools and equipment to the hardware, automotive, industrial and retail markets.


What ‘Winning’ Looks Like

To be a world-wide leading brand in professional quality tools and equipment that creates loyal customers for life.


The Behaviours / Characteristics We Want

  1. Think Customer
  2. Get It Done
  3. Be Positive
  4. Be A Blue Blood
  5. Have Fun
  6. Talk Straight

1. Think Customer
  • Focussing on customer’s needs.
  • Establishes lasting relationships characterised by a high level of co-operation and mutual respect.
  • Providing appropriate solutions to meet customer needs.
2. Get It Done
  • Encourages innovative ways to deal with problems and opportunities. Innovative, new and unique ideas.
  • Support new ways of doing things. Constructively questions the accepted way of doing things to seek possible improvements.
  • Converting problems into opportunities.
  • Understanding and accepting the consequences of the choices we make.
3. Be Positive
  • Takes action to meet the goals set for themselves and the team, and constantly looks for opportunities to improve the performance of both. 
  • Understands and shares the team’s performance requirements.
  • Promotes harmony and unity within the team and across the business.
  • Follows procedures and encourages others to do so.
4. Be A Blue Blood
  • We value and encourage each member of our team.
  • Taking responsibility for employees learning and development.
  • Sharing concerns and differing opinions in a positive and constructive way.
  • Creating a spirit of “blue blood” within the organisation.
  • Strives for continuous improvement.
5. Have Fun
  • Have fun, celebrate success.
  • Contribute to a positive working environment.
  • Enjoyment of product.
  • Job satisfaction.
6. Talk Straight
  • Acts truthfully, ethically and with integrity in all situations.
  • Treats people with fairness, honesty and respect.
  • Responds constructively to emotional situations, high pressure and conflict.